BRINGING ANIMATION CELS
BACK TO LIFE.

News Headline
July 13, 2023

We will be exhibiting at the 22nd Japan Expo, the largest Japanese culture event in France, held in Villepinte.

THE SYMBOL OF JAPANESE ANIME
REVIVING ANIMATION CELS

RESTORING THE SYMBOL OF ANIME: THE REVIVAL OF CELS

At Ise Shrine in Mie Prefecture, there is a tradition called "Shikinen Sengu," where the shrine buildings are rebuilt every 20 years to preserve the craftsmanship, skills, and traditions of the shrine carpenters. Similarly, it has been 20 years since anime cels, a symbol of Japan's treasured artistic culture, disappeared from anime studios.

Anime were once created using the meticulous technique of drawing by hand on celluloid, or "cels." However, since the completion of Episode 99 of "Inuyasha" in 2003, no major studios in Japan have produced works of anime using cels, except for "Sazae-san." The shift to digital production in the anime industry led to the disappearance of both the production techniques and the very existence of cels themselves.

But, one must question whether it was truly for the best to erase this artistic tradition simply for the sake of "convenience" and "efficiency."

Cels are one-of-a-kind, each being handcrafted by skilled artisans to create a single scene in an anime. Every drawing is unique with only one existing in the world. Within cels, one can sense the distinct sensibility and delicate expressions that weave together to form the fabric of Japanese culture. In this sense, cels could be considered a cultural heritage of Japan.

That said, it is not too late. Let us once again take on the great cause of reviving cels after 20 years with our very own "Shikinen Sengu" for cel art.

Bringing together the artisans and creators of the cel era, we will pass down and preserve the techniques of anime cels in a contemporary form, breathing new life into this cherished tradition.

This is surely the first real attempt to revive cels in Japan. We believe that this endeavor holds significant importance for the future of Japan's anime culture and appreciate your support moving forward.

From all of us at CEL LAB

ABOUT
ANIMATION CEL

 

#01

WHAT ARE CELS?

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#02

THE BEAUTY OF CELS

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#03

THE VALUE OF CELS

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#04

CELLULOIDS & ANIMATION STUDIOS

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MEMBER

HISAKO SASAKI

CEL LAB CEO /
Founder of Wish Co., Ltd.

YOSHIKI ITO

CEL LAB Director /
CEO of Wish Co., Ltd.

MASATOSHI KAI

Background Art / Creator

KEIKO KAI

Color Design / Creator

GOZ

Animator
SERVICE

New Anime Cels

We create new anime cels in the digital age.

Requests & Custom-ordered Cels

Creating the cel scenes and art that fans desire.

Cel OEM

We conduct negotiations with various parties and carry out cel production targeting BtoB enterprises for licensed cel production.

Cel Creator Training

We carry out apprenticeships at anime studios where actual cel artisans work and pass on techniques of cel production.

Cel Restoration

We are working to set up a system to ensure the restoration of the cels we produce even 10 or 20 years after their creation.

NEWS
July 13, 2023
We will be exhibiting at the 22nd Japan Expo, the largest Japanese culture event in France, held in Villepinte, Paris over four days from July 13th to 16th, 2023. This event boasts an attendance of 250,000 people.